The company has defined itself around a strong supply chain that delivers exceptional quality and value, company-owned distribution centers, and longstanding relationships with key retailers. Since then, Lamour has evolved from a small factory to a multi-national corporation with significant core competencies in socks, underwear, and performance wear. Lamour, Inc., was established in 1952 as a pantyhose manufacturer in Montreal, Canada. For more information on Fruit of the Loom, Inc., please visit. Fruit of the Loom, Inc., is a global holding company headquartered in Bowling Green, Kentucky. The company has a portfolio of iconic brands, including heritage brands with over a century of influence, such as Fruit of the Loom®, Russell Athletic®, Jerzees®, Spalding®, and Vanity Fair®. Through a strong partnership with Fruit of the Loom and our retail partners, we will deliver exceptional quality and innovation for many years to come,” said Marty Lieberman, President, Lamour, Inc.įruit of the Loom, Inc., is an international leader in the design, manufacture and marketing of family apparel, intimates, athletic apparel, and sporting equipment. “The Lamour Family is honored to be entrusted to continue the legacy of the iconic Fruit of the Loom brand. “A proven leader in the hosiery category, Lamour will offer innovative products that deliver the comfort, quality, and styling for which the Fruit of the Loom® brand is known and trusted.” Available in black, white and mixed colours. They absorb shock and have anti-slip function. “This strategic partnership will support our continued growth aspirations within the sock category,” said Melissa Burgess Taylor, Fruit of the Loom, Inc. It comes with cushioned soles and welt protection around the ankle. is pleased to announce a new partnership and licensing agreement with Lamour, Inc., to manufacture and sell Fruit of the Loom® branded socks for the family. BOWLING GREEN, Ky.-( BUSINESS WIRE)-Fruit of the Loom, Inc.
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